As always, the Super Bowls advertisements this year were watched by millions and have a lot to say. There are already a multitude of lists of the best and worst ads this year. One that I would like to focus on is the Mr. Peanut ad. Prior to the Super Bowl, Planters decided to film an ad that involved the death of Mr. Peanut. He was driving and the car swerved off of a cliff. He was hanging on a branch (that was breaking) and decided to sacrifice himself by letting go to save his friends. The main purpose was to create media buzz and get people talking about this fictional character that has been around for over one hundred years. However, a couple days after the ad was realized, Kobe Bryant and his daughter, along with others died in a helicopter crash. Although the ad had nothing to do with Kobe Bryant, it might be seen as in sensitive to show a peanut crashing in the middle of a field, as it was similar to Bryant’s death.
Planters was planning on showing a funeral ad but the media was unsure if they would go through with it, However, they did and the ad aired during the Super Bowl, as planned. They had famous actors at Mr. Peanut’s as well as other fictional characters, such as Mr. Clean and the Kool Aid main. However, their tears enabled the soil to grow the peanut, bringing him back to like as “baby nut”.
Christina's Creations 